How To Actually Get a Fujifilm X100VI

The most anticipated camera of the decade is here. Read our tips for navigating the confusing world of preordering, shipping timelines, and order fulfillment.

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The Fujifilm X100VI made an impressive debut in mid-February 2024, exactly four years after its predecessor, Fujifilm X100V, was introduced.

The release of the Fujifilm X100V was met with initial excitement, but it wasn't until years later that the enthusiasm intensified. The creator community was drawn to its innovative features, sleek design, and engaging user experience. Eventually, demand far exceeded supply, a situation Fujifilm hadn't anticipated. After all, creating a masterpiece often happens unexpectedly, not according to plan.

When the camera was discontinued due to the unavailability of specific tech components, Fujifilm introduced its successor to rave reviews. The Fujifilm X100VI retained all the aspects beloved by fans of the original while incorporating enhanced specs and advanced features. Anticipation grew, fueled by online rumors weeks before its official presentation at the Fujifilm Summit. This led Fujifilm lovers worldwide eager to place their orders immediately.

Within days of its release, the Fujifilm X100VI became the most coveted digital camera on the market. This time, Fujifilm was better equipped, with ample stock and improved distribution practices to meet the high demand. However, the intense interest has prompted questions about pre-ordering procedures. To help, we wrote this article to clarify what customers can expect from various retailers and provide guidance on efficiently navigating this highly coveted camera.

Fujifilm X100VI
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1. How To Pre-Order Fujifilm X100VI

Retailers worldwide are witnessing unprecedented order volumes. From niche camera companies like Moment to industry giants such as B&H, every vendor is grappling with this surge in demand. To avoid paying a premium to resellers on the secondary market, we recommend securing your spot on a pre-order list as soon as possible, given the first-come, first-served nature of these orders. Transparently, we don’t expect X100VI cameras to come into stock at major retailers immediately, but rather the waitlists to grow steadily — at least initially.

For customers in the United States and Canada, we highly recommend This recommendation is not only out of bias; it's a testament to our team's relentless efforts to ensure we celebrate this launch in the best way possible.

We will continuously update our pre-order status below to keep you fully informed about changes in allocation. Additionally, customers who pre-order through Moment will receive the Ultimate X100VI Course for free and the opportunity to upgrade to a CineBloom filter or Tele/Wide conversion kit at a discount of up to $50.

Other retailers are currently accepting pre-orders, but we cannot confirm the length of their waitlists or the anticipated shipping dates for your order:

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2. How Moment Is Helping

At Moment, we are inhabiting resellers and prioritizing verified customers. We're constantly communicating with Fujifilm and engaging in weekly discussions to secure better camera allocations for our customers. You can be confident that we are taking all possible measures to address this demand effectively. We also make it a point to keep our pre-order list updated with the latest information as soon as we receive it.

If you've purchased through another retailer, you'll need to contact them directly to inquire about their allocation for the upgrade.

Mia shooting the X100VI.
Mia shooting the X100VI.

3. When Will Fujifilm X100VI Ship?

Fujifilm started distributing the first batch of X100VI units to partners on February 28th, 2023. Customers will also expect to receive their tracking numbers on this date. Initially, only a limited number of units will be available, but we anticipate that allocation will steadily increase over the following weeks.

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4. Comparable Fujifilm Cameras

Don't want to wait for a Fujifilm X100VI? That's totally understandable; luckily, Fufjifilm's impressive repertoire of mirrorless cameras and digital rangefinders will keep you just as satisfied. Below is a curated list of comparable Fujifilm cameras similar in tech specs and price to the Fujifilm X100VI that are fully in stock and available for purchase at Moment:

👉 Fujifilm X-T50

Best For: A more budget-friendly option to the X-T5 and X100VI, with a nod to analog lovers.

The X-T50 gains the 40MP X-Trans sensor and the latest X-Processor from the X-T5. This combination brings not just the same image quality as the X-T5 but also the bulk of that camera's features. This includes the latest AF algorithms, as included in the X-T5's f/w 2.0, along with all the camera's subject recognition modes. After the addition of image stabilization, the most significant update might be the addition of a Film Simulation dial on the camera's left shoulder. This replaces the drive mode control that's been present on previous X-T models.

The X-T50 offers essentially all the capabilities of the X-T5 on the video side of things, with the ability to shoot 6.2K video at up to 30p (or 'HQ' 4K video derived from it) from a 1.23x cropped sensor region. Alternatively, it can capture sub-sampled 4K from the full width of its sensor at up to 30p or up to 60p with a 1.14x crop. As with the X-T5, there's a direct choice to be made between how much detail you wish to capture and how well-controlled the rolling shutter is.

If you are looking for an X100VI replacement, you're probably looking for a small camera to pair with a good pancake lens. In this case, the obvious choice would be the X-T50. If the size doesn't really matter or if you're planning to use any telephoto lens with it, then just get an XT5 and save the buyer's remorse.

👉 Fujifilm X-T5

Best For: Professional photographers wanting a compact solution to high-quality images for lifestyle and everyday memories.

The Fujifilm X-T5, a new gem in the X-series lineup, offers a blend of high-performance and user-friendly features. Equipped with a 40-megapixel X-Trans 5 HR sensor, it promises exceptional clarity and depth in images. The camera's classic, dial-based layout simplifies adjusting settings, enhancing the shooting experience. Adding to its allure is a seven-stop in-body image stabilization system and a Pixel Shift Multi-Shot mode, capable of producing 160-megapixel files. The X-T5 also includes a three-way tilting LCD with 1.84 million pixels and an ultra-fast electronic shutter capable of speeds up to 1/180,000 sec.

For videographers, the X-T5 doesn't disappoint, offering up to 6.2K recording in 4:2:2 10-bit color internally, with options for 12-bit Apple ProRes RAW and Blackmagic RAW via HDMI. This makes it a versatile tool for both still and motion picture capture. The tactile experience of using the X-T5, with its haptic shutter speed and ISO dials, brings photographers closer to their craft. Its handling balances modern technological advances and an analog-inspired shooting experience, appealing to professionals and photography enthusiasts.

👉 Fujifilm X-S20

Best For: Content creators who dig travel and a camera that can promise quality photos and videos for everyday capture.

The Fujifilm X-S20 marks a significant stride in the video-making arena, challenging the dominance of Canon and Sony. Fujifilm's responsiveness to user feedback is evident, especially in their effort to balance video and photo capabilities, a demand from users even before the X-H2S launch.

This camera serves as a bridge for professionals who want features like the FX3 and content creators focused more on concepts than ultra-high quality. It's particularly appealing to high-end photographers due to its Fujifilm lineage. The control layout mirrors the X-S10, with only minor adjustments like enlarged and slightly shifted buttons on the top body. The X-S20 maintains a digital exposure control system, distinct from Fujifilm's typical analog-style dials. Interestingly, the 'lower-end' X-S20 boasts more exposure control dials than professional models like the X-H2 or X-H2S. This includes a third dial on the opposite side, permanently settable to ISO, a highly intuitive feature.

👉 Fujifilm X-H2S

Best For: Hybrid shooters. Excelling in both video and still images.

The Fujifilm X-H2S impresses with its durable new mechanical shutter, boasting a 1/8000th top speed and 15fps burst rate, and rated for 500,000 shots. It offers versatile shutter settings, including fully mechanical, electronic first curtain, and electronic modes. The camera excels in continuous shooting with a large buffer, handling up to 184 JPEGs or 175 Raws at 40 fps, over 1000 JPEGs, and 400 Raws at lower speeds.

It introduces 10-bit HEIF file capture, providing richer color depth than traditional 8-bit JPEGs, although it lacks HDR gamma mode integration. The in-camera Raw reprocessing option to generate HEIF files and HEIF-to-JPEG conversion enhances flexibility.

The autofocus system sees significant improvements, mirroring the performance of top-tier cameras from brands like Canon, Sony, and Nikon. It offers more reliable subject tracking and better face/eye detection using your chosen AF point or tracking box.

👉Fujifilm X-T30 II

Best For: Anybody just starting into Fuji’s brand name looking for boastful photo and vlogging content specs.

The Fujifilm X-T30 II is an ideal camera for content creators across all skill levels, blending sleek mirrorless design with advanced image-making technology. Equipped with a 26.1MP APS-C X-Trans CMOS 4 sensor and X-Processor 4 Quad-Core CPU, it delivers high-resolution stills with impressive sharpness and clarity. Its lightning-fast autofocus, robust face detection, and expanded sensitivity range up to ISO 51200 are notable features. The camera also boasts 10-bit, 4:2:2 DCI 4K video recording capabilities via HDMI, perfect for capturing detailed moments.

Designed with the photographer in mind, the X-T30 II features dial-based operation and a lightweight body, enhancing usability and portability. While it represents a modest upgrade over its predecessor, it stands out as an excellent mid-range option, particularly suited for travel and everyday photography.

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5. Camera Essentials For Your Fujifilm X100VI

Out of the box, the Fujifilm X100VI comes with nearly everything you need to start shooting, excluding an SD card. Here are some recommendations to complement your X100VI.

👉 SD Card Recommendations

For a reliable SD card, prioritize reputable brands known for their high-quality products. Although these may come at a higher price than unbranded options, they offer longevity and reliability, which are especially crucial in moments that matter. Recommended brands include Lexar, SanDisk, ProGrade Digital, and Sony.

👉 Other Accessories

Taking your camera to the next level means dressing it up with added tools to appeal to a more creative edge. Dress it up with a nice leather strap, squirehood for added lens protection, a filter, adapters for added lens usage, backup batteries, and more. Below’s a quick list of our recommendations, but be sure to read our complete list of must-have accessories for the Fujifilm X100VI for more ideas.

💌 There's More!

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